The Exact Strategy That Doubled My Annual Profits

Eliminate the need to take 5+ clients per day. I've seen it all too many times. Beauty artists browse around Instagram, checking what other artists with their skill level are charging and fixing themselves somewhere within that range. How did that artist come up with their pricing? Likely the same way. Its a ripple effect and all the artists tend to just blend in. 

The moment I figured out my costs and started charging what I wanted based on ME, I had more of everything. More time to spend as I wanted since I didn't have to take as many clients. More money for myself and also to use to help grow my business. 

Breaking down all the numbers helped me figure out how many clients I needed to take per day and how many hours I needed to work per week to achieve my dream salary with time set aside for vacation. Having a very specific plan catered to my needs for the business is ultimately what got me to where I am today, in FULL CONTROL of my time and my money. Let's do the same for you!

Why Watch This Replay

Learn how to effectively determine what to charge for your beauty services in order to achieve the salary that you deserve by implementing the Profit First Structure to your business

  • Analyze your business as it currently stands and determine what your service cost and profit per hour is. Are you working more than you should be to compensate for charging too low?

  • Ready to use Google Sheets workbooks with how-to explanations on breaking down costs, profit per hour, how many clients you need to see per day to achieve your dream salary and more .

  • Learn how to properly implement a price increase once you're all booked up or how to change your pricing if you've started out too low.

  • A quick summary of why you should implement Profit First to your business finances and how utilizing this strategy can help the longevity of your business.

  • Learn how to start paying yourself a salary so that you're already on the right track come time to switch from sole proprietorship to incorporating.

  • Learn how to actively set aside funds for annual taxes/GST, vacation and quarterly profit payouts.

Course Curriculum

    1. Introduction

    2. Watch the Webinar Replay Here

    3. Take Action

About this course

  • $75.00
  • 3 lessons
  • 1 hour of video content

Have You Considered This?

Each bracket of pricing brings a different type of client. This we know. Think of your early days in the business. Those clients were looking solely for low pricing and were not loyal to the artist. Each increase gradually brings clients that shift from prioritizing low pricing to things like comfort, ease of booking, faster service durations, proper isolation and technique, quality products, aftercare and the list goes on. As someone who has been getting her lashes done consistently for well over a decade, I am more than willing to pay top dollar for all of these things and see low pricing as a red flag. I automatically know that booking an appointment with those who charge low prices don't have the quality of service or knowledge that I am looking for.

If you are interested in growing your client base and nurturing your business into something that can sustain the lifestyle you desire, you're going to need to spend money to make money. This starts with you proactively making a change in your service pricing and taking control of your business finances. 

What Our Students Are Saying About This Webinar

5 star rating

A very open conversation…

Phoebe Paclaon

I knew I had a lot to learn I just didn’t know what I needed to learn, the way Carolyn speaks about her experience as she explains how she runs her business while balancing life was very eye opening. It was such a great environment to get comforta...

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I knew I had a lot to learn I just didn’t know what I needed to learn, the way Carolyn speaks about her experience as she explains how she runs her business while balancing life was very eye opening. It was such a great environment to get comfortable and not intimated by learning more on how to be capable of handling a business while still living your life. Absolutely loved it, she is always so kind and transparent about her answers as well. Definitely was worth the investment.

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5 star rating

Highly recommended course to take

Liz Tesoro

I took Carolyn’s Pricing Strategy and Profit First Webinar and I am very impressed with how knowledgeable she is and I was able to learn a lot from her especially when it comes to how to handle business expenses better. She has a big heart and is ...

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I took Carolyn’s Pricing Strategy and Profit First Webinar and I am very impressed with how knowledgeable she is and I was able to learn a lot from her especially when it comes to how to handle business expenses better. She has a big heart and is always very willing to help other artists in the industry. You can always reach out to her and regardless of how busy she is, she makes sure to respond as quick as possible to any questions. I highly recommend taking this webinar for the new and aspiring business owners who needs some guidance on how to handle their business expenses better.

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5 star rating

Very helpful!

V A

Thank you for creating this webinar! It was informative - as I start the process of planning to start my business!

Thank you for creating this webinar! It was informative - as I start the process of planning to start my business!

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Know Your Numbers, Plan Your Profit